Last year Gibson Guitars UK staged a charity auction and exhibition called Gibson Guitartown London. Gibson Guitartown London was a unique charity inspired campaign bringing together the power of music with art to raise money for three chosen charities; The Princes Trust, Nordoff-Robbins Music Therapy and Teenage Cancer Trust. Many of rocks legends such as Paul Weller, Slash, Ronnie Wood, Rod Stewart, Noel Gallagher, Mark Knopfler, Roxy Music, New Order, Bruce Dickinson, Brian May, Gary Moore, Gorillaz, Dirty Pretty Things, The Lost Prophets, James Dean Bradfield, Ocean Colour Scene, Graham Coxon, The Kooks, The Magic Numbers, Ozzy Osbourne, Paul Rodgers, Suggs, KT Tunstall, Razorlight, Hard-Fi, Depeche Mode, James Morrision and Motorhead pledged their support by endorsing a public exhibition at More London.
Thirty 10-foot free standing fiberglass Gibson Les Paul guitars and 30 regular sized Gibson SG’s were creatively designed and hand painted by visual artists ranging from some of the UK’s leading and established artists such as Sir Peter Blake, Gerald Scarfe and Andrew Logan to competition winners. Each guitar was signed by the associated musician to authenticate and endorse their own individual guitar.
The thirty 10 foot Gibson Les Paul guitars were publicly displayed around More London (by Tower Bridge, SE1) for ten weeks. The regular sized hand painted Gibson SG’s were also on public display at The O2 in Greenwich. Following the exhibition all the guitars will were auctioned off at an event in September which raised over £180,000 for the three charities.
On the 18th of February the three charities met at Gibson’s UK headquarters to pick up their respective cheques.
Written by John Rahim